By Kevin Osgood
Direct2Pod
I've thought a lot about the uses of these new technologies announced this week (Apple TV & Netgear). Especially today when I was on the road visiting a small rural Tennessee station. Somewhere near Chattanooga it struck me - This new technology changes everything!
It's a paradigm shift on a couple levels for all of broadcast news!
First this will change the way people watch TV in that they can tell their computer to go and download everything they want to watch. When viewers come home - they fire up the PC or Apple and organize the shows in the order they want and hit start.. BAM - it's off to the TV for playback!
Image getting only what you want - when you want it - even your news. EVEN YOUR NEWS.
Great! Television broadcasters have been putting stuff on their web sites for years now so what's the big deal? How may television web sites have pod-casts set up? The answer is easy- FEW!
We'll call these people "New TV" users (formerly viewers).
So there is shift number one. How these New TV users will watch.
Shift number two takes television news to task fast. For years we've been asking stations to push new, exclusive or 'web only' video to pod-casts. But when you consider how these New TV users will utilize this new technology (Apple TV & Netgear) that material 'does not a newscast make'!
To meet the demands of New TV users stations must create short, concise, thorough mini-newscasts and post them as pod-casts. It has to be something that can easily be updated several times a day as news warrants.
Don't even think of including weather and sports in that mini-newscast - give weather and sports their own pod-cast! It opens up another potential sponsorship and gives the New TV user yet another choice.
Now and in the future it is all about choice. News organizations that embrace these paradigm shifts will be meeting the needs of New TV users and if you meet the needs of the viewer, they'll watch - and you'll win.
Direct2Pod
I've thought a lot about the uses of these new technologies announced this week (Apple TV & Netgear). Especially today when I was on the road visiting a small rural Tennessee station. Somewhere near Chattanooga it struck me - This new technology changes everything!
It's a paradigm shift on a couple levels for all of broadcast news!
First this will change the way people watch TV in that they can tell their computer to go and download everything they want to watch. When viewers come home - they fire up the PC or Apple and organize the shows in the order they want and hit start.. BAM - it's off to the TV for playback!
Image getting only what you want - when you want it - even your news. EVEN YOUR NEWS.
Great! Television broadcasters have been putting stuff on their web sites for years now so what's the big deal? How may television web sites have pod-casts set up? The answer is easy- FEW!
We'll call these people "New TV" users (formerly viewers).
So there is shift number one. How these New TV users will watch.
Shift number two takes television news to task fast. For years we've been asking stations to push new, exclusive or 'web only' video to pod-casts. But when you consider how these New TV users will utilize this new technology (Apple TV & Netgear) that material 'does not a newscast make'!
To meet the demands of New TV users stations must create short, concise, thorough mini-newscasts and post them as pod-casts. It has to be something that can easily be updated several times a day as news warrants.
Don't even think of including weather and sports in that mini-newscast - give weather and sports their own pod-cast! It opens up another potential sponsorship and gives the New TV user yet another choice.
Now and in the future it is all about choice. News organizations that embrace these paradigm shifts will be meeting the needs of New TV users and if you meet the needs of the viewer, they'll watch - and you'll win.
